Alpha Industries SS25: Strength, Structure, and Skin

Alpha Industries SS25 Campaign - Makeup By Remi

Collaborating on the Alpha Industries SS25 campaign (See it on Instagram here) offered a rare creative alignment—where rugged functionality met refined beauty. The collection’s utilitarian edge inspired a grounded approach to hair and makeup: skin that glows without gloss, texture that moves, and a finish designed to hold up under real light, not retouching.

We focused on symmetry, clarity, and tone—bringing out structure with subtle contouring and light-reflective layers rather than heavy product. Hair was kept lived-in and deliberate, with a touch of grit and ease. It wasn’t about perfection. It was about presence.

Natural makeup, when done well, isn’t invisible—it’s architectural. It reveals bone structure, breathes with the skin, and reflects strength without shouting. For this campaign, the goal was to capture that quiet intensity—the kind that doesn’t need embellishment to be felt.

There’s power in simplicity. And this shoot reminded me that the most compelling beauty often comes from what we leave untouched. I’m honored to have contributed to a visual story that celebrates individuality, resilience, and form without filter.

→ Click here to watch the behind the scenes video.

With intention,
♡ Remi O.